Live the change and walk out!
Nationwide Goal to Walk 24,900 Miles – Equivalent to Taking One Full Lap around the Earth
NEW YORK–(BUSINESS WIRE)–Are you looking to “Live the Change?” On Wednesday, March 21, LIME (www.lime.com) — the #1 multi-platform healthy living/ green brand that provides information and entertainment for those seeking a healthier, greener and more balanced lifestyle — is rolling out a nationwide campaign called LIME’s Live the Change. This campaign is a company-wide platform that serves LIME’s mission to encourage, inspire, and build awareness about living a healthy and “green” lifestyle.
To kick-off the campaign, LIME is launching a viral initiative called “Live the Change and Walk Out.” Americans are being encouraged to take simple steps (literally!) to live the change they want to see in the world. Whether you are at work, taking your kids to school, commuting or at home, LIME is asking everyone to take a few minutes a day to make an effort to take a walk. For each minute walked, LIME asks users to log-on to www.lime.com/walkout and input the number of minutes walked each day. Those minutes will be converted into the number of total miles walked and calories burned among the entire LIME community. LIME will convert the number of minutes walked, via a real time calculator on their website, into the number of newly planted trees required to offset the carbon emissions created if that distance had been driven. The ultimate goal is for all participants to help LIME users reach a collective goal of 24,900 miles – or one full lap around the Earth.
In addition, the LIME community is asked to share their own videos, photo essays, blogs, and comments about how they Live the Change on a daily basis. The audience will find it easy and accessible to post their own user generated content to share with the LIME community on the site directly.
“The idea behind this campaign is to bring awareness to people nationwide of the importance of living a healthy, green and more balanced lifestyle,” said C.J. Kettler, Founder and CEO, LIME. “This initiative is essentially a “call to action” and reminder to all that small steps can lead to big results and changes. We hope that our small step in launching this campaign will lead to big results and we surpass our goal of walking the distance around the earth – I’d love to see us exceed our goal and log enough miles to walk to the moon!”
LIME chose walking as the first viral initiative in their overall Live the Change campaign because it is truly a simple step towards reaching a greater goal. Consider these useful facts that underscore the universal yet basic benefits of walking:
FOR A HEALTHIER OUTLOOK:
Walking one mile a day burns 100 calories. You could lose 10 pounds in a year without changing your eating habits.
The experts agree, walk 6,000 steps a day to improve your health, and 10,000 steps a day to lose weight.
An average city block is equivalent to 200 steps. One mile is about 2,000 steps, or a 20-minute walk. In your lifetime, you will walk about 65,000 miles—that’s three times around the earth!
FOR A GREENER PLANET
Reducing just 10 miles of driving every week would eliminate 500 pounds of carbon dioxide emissions a year.
The 1995 National Personal Transportation Survey (NPTS) found that approximately 40% of all car trips are less than 2 miles in length–which represents a 10-minute bike ride or less than 40 minutes of walking.
The cost of operating a car for one year is approximately $5,170. The cost of operating a bicycle for a year is only $120. Walking is free!
FOR A MORE BALANCED MIND
Duke University Medical Center found that a brisk 30-minute walk or jog around a track three times a week was just as effective as antidepressant medication in relieving the symptoms of major depression in middle-aged and elderly people.
A study published in the Archives of Internal Medicine last year showed that older women who walked regularly were less likely to develop memory loss and other declines in mental function than women who were less active. Those who walked 18 miles or more per week fared best.
Walking increases the blood flow to the brain. A 1999 study of people over 60 found that walking 45 minutes a day at 16-minute mile pace increased their thinking skills.
Log on to www.lime.com/walkout for more information on LIME’s “Live the Change” campaign.
About LIME
LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution’s businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.
Linda
